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Written by: Carolina Marquez

April 6, 2015

5 great reasons to create infographics

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According to Mark Smiciklas an infographic is “a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood”.

The definition by itself gives a good hint on why creating and distributing infographics is beneficial, and to add to that, in this article we’re going to explore in depth the advantages of creating and sharing infographics and how they will allow you to make a noticeable difference in how you communicate and translate ideas for your audience.

Infographics are great for sharing on social media and blogs

When you create and share informative and easy to understand infographics your audience will be appreciative by sharing it with their fans and the effect can in turn gain sort of a snowball effect.

Don’t forget the primary purpose behind infographics is to provide valuable content versus coming across as a sales pitch.   You are in essence raising awareness about your brand indirectly which will be a subtle side effect of the information you are sharing.

1

Easy to “consume”

If your visual content (infographic) fulfills its function to inform and engage in under a minute or less you will reach more people that wouldn’t engage with you otherwise.

People have a short attention span specially in this day and age.  They want to absorb information in the most efficient manner and if you can’t deliver within their short time span your audience will be quickly bored and going elsewhere for it.

As a viewer it’s easy to get lostt in the hundreds of new infographics that are created and submitted in to the Internet daily.  So it important you deliver the goods;   Make sure to differentiate it from the rest;  it should b clean and easy to understand while professional.

2

They engage your audience and have capacity to go viral

Your audience can download and incorporate inforgraphics into their own website or blog and/or distribute through their social media profiles.  The more informative and engaging the infographic, the more likely it is to go viral.   Visme provides a rich set of tools and templates to create and share your infographics.

You want to make it as easy as possible to allow the viewer to access and share your infographic.  Adding Social sharing buttons, and the ability to track when and who is viewing your content will allow you to maximize the virality of your content and track

Don’t forget to make it easy for your viewers by including share buttons.

3

They help you demonstrate experience and leadership

Becoming a regular source of valuable content in your niche (whatever industry you may be specializing in) will put you on the map of your industry or field.

It’s a perfect tool to show the world how much knowledge you have to share with them and how much they can learn and benefit from listening to you.  Of course, in order to benefit from this you need to provide valuable and innovative content, there’s no use in creating an infographic that doesn’t adds anything new to your audience’s knowledge on the subject. Be specific and show your experience as much as possible.

4

They allow you to associate specific content to your brand

Once you have proven your expertise, or your brand’s expertise, you’ll be able to associate that level of knowledge to your business. Including your logo in to each infographic you create is key to positioning your brand in to the correct niche. If your brand is providing relevant content about its industry, soon it will be recognized as a knowledgeable influencer in the area, which will allow you to get more qualified traffic/leads.

5

Creating infographics used to be a hard task, even for experienced designers. That’s why we decided to create Visme, an online tool that allows anyone to design beautiful and functional infographics without the complexity of creating visual content.

90% of all information transmitted to our brains is visual.
People remember...
Become a more effective visual communicator. With Visme, you can create, share or download your visuals with no design training. It's free! Take a tour.

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About the Author

Caro is a internet marketer, blogger and a design enthusiast. She joined the Visme.co team on 2014, and she's been working with the tool ever since! She likes to share tips and tricks to make design and marketing easy and reachable for anyone!

9 responses to “5 great reasons to create infographics”

  1. Hi Caro

    Liked this article a lot, very helpful.
    Some amazing data analysis.

    Thank you

  2. This is my first time on your marketing blog and I’m so excited and impressed.
    I’m realyy grateful for the very useful and interesting article 5 great reasons to create infographics.

  3. Eyeland Gurl says:

    Creating infographics is currently on my to do list. I always like viewing infographics but have always thought that they were difficult to create and time consuming. But it really is a logical way to get ‘visual’ persons more engaged with my content. I guess this is the perfect opportunity for me to try Visme. Thanks for sharing!

  4. Hi:
    I am having an issue with keeping the titles in uppercase. For some reason when I finish an infographic in wish I put the uppercase style on a text, it will show it on the preview but will not show in my website. Then when I go back to my project it changes all the uppercase to a capitalize. I though it was my browser and I try to change the titles all over again but still does the same thing. Can I get some help please

    Thank u Adriana

  5. marvel says:

    This is a great information… It has added value to my profession…and skills..good to know visme

  6. […] only does an infographic allow your audience to process a lot of complex information in a matter of seconds, it also shows […]

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