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Payman Taei

Written by: Payman Taei

December 29, 2014

7 Steps to create and give better presentations

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The presentation of your product or service is key to any company’s growth and potential.   A good presentation is created to spark interest and prove that you’re not like everyone else, and that you have something special to offer to your customers or prospects.  They have a problem and you can help to solve it better than the competition.   

According to Guy Kawasaki (one of the world’s leading experts in the field of new technologies and marketing) 95% of presentations are ineffective, long and boring, with too many slides and poorly structured, with information overload; presentations that – in the end – do not sell anything, in turn beating the purpose of giving a presentation in the first place.

A sales presentation should be short, simple and concise; your audience will retain a maximum of 3-4 posts per presentation, so take advantage to target your customer by taking about their needs to gain their trust.


What to do prior to giving a presentation

  •    Make sure that your goal is to convey your message in a memorable fashion.
  •    Summarize the main idea or theme in 15 keywords.
  •    Answer the question “what do I want to get out of this presentation?”  You have to know what you want to happen as a result of someone seeing your presentation.  After all if you don’t know the answer, how can you give a presentation around it?

Steps to prepare a presentation

Short, memorable, forceful

Apply the 10-20-30 when you can. Guy Kawasaki suggests that presentations must not contain more than ten slides, last more than 20 minutes and that you should use fonts with a 30-point size. If in those 20 minutes and ten slides your presentation does not meet expectations, you will more than likely lose the attention of your audience. Like most things, simplicity should be your goal.

1


Be as clear and direct with your message as possible

You need to answer questions in advance:  What is the result I expect when someone sees my presentation? Select each word thinking about your audience and the response you’re after; and cut out everything else (the noise).  Be clear, concise and direct.

2


Create visual slides

Avoid bullet points much as you can. Instead, rely on photographs and pictures to support what your saying. The information will be remembered more effectively when combining text and images. Remember, 93% of the message is transmitted visually. Use good quality images and avoid Clipart. Avoid excessive use of colors.  All the images you see on this slide were made with Visme.

3


Use hook words

Use a clear, simple and direct language, avoiding complex terms, vague and confusing words.  Jack Welch former CEO of GE, once said, “Insecure managers create complexity.”  Try to infuse confidence to every word. Use modern fonts in your text, avoid old fonts such as Times Roman and avoid using Comic Sans; it’s gotten a bit of a bad wrap over the years.

4


Create a memorable moment

Establishing an emotional connection with your client is super important.  You can’t miss a moment during your presentation to remind the customer of the benefit of adopting your product or service.  Steve Jobs at every show created a memorable moment that neuroscientists call “emotionally charged moment,” this is the equivalent of a mental note that tells the brain: you NEED to remember this!

5


Use numbers and statistics

Real numbers and statistics that back-up a claim help to prove your point and create trust in what your saying.  The larger the number, the more important are the analogies or comparisons being made.Otherwise, you might lose attention. Use numbers and statistics sparingly (too much of a good thing can complicate your presentation); to support your most important points.

6


Show the real benefits of your product or service

The final and MOST important step: show off the benefits! Let them see what benefits they will get if they become your customers, why should they buy from you! Be sure to establish a connection with their emotions through design, messages, and images.

You can achieve this by asking questions that lead to them to recognizing the problem at hand, and how you can solve that problem easily!

The final message is for them to justify that if your company solves its problems by an exchange of money and that the value of this service exceeds the cost incurred.

For example when I give a Presentation about Visme, I tell people that Visme is free for all; and there are users who justify upgrading to Premium plans because they recognize the amount of time and frustration they can save in exchange for a small fee for using the service.

7


What do you think? Do you recommend something else that has worked for you? We’ll love to hear it!

90% of all information transmitted to our brains is visual.
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About the Author

Payman Taei is the Founder of Visme (he doesn’t like using the word ”CEO” it’s way too Formal), a Do It Yourself platform allowing everyone to easily create, manage professional presentations & infographics.

He’s also the Founder of HindSite Interactive an award winning web design and web development company.

17 responses to “7 Steps to create and give better presentations”

  1. […] A great how to guide using seven Steps to help you create and give better presentations – Present better for your audience with these simple points that will  […]

  2. Donna says:

    Good points. However it’s interesting that you wrote about presentations and chose to use a font that is so bold it’s hard to look at.

  3. Will reference this in my next upcoming post.

  4. Ron Stark says:

    Hi Payman.

    Your points are excellent and should be compulsory reading for people who routinely euthanize their audience with PowerPoint. If your slide show is effectively a transcript of your talk, your talk is redundant.

  5. PitchWorx says:

    Hey Payman Taei,

    This is absolutely a great article. Using presentation concept, its turn the ideas into business pitches. It will be more effective if communicate with the target group. Well, nicely written. Looking forward to the next article.

  6. KSAmedia says:

    Hi, Payman:
    Excellent summation of great presentation principles. I would just add – be authentic! Honesty and integrity are essential to truly persuasive presentations. Authenticity also means – be yourself when presenting! It may seem counterintuitive, but the top three actions you can take to “be yourself” are: rehearse, rehearse, rehearse.

    • Payman Taei Payman Taei says:

      That is also a great point. I agree; your audience is a lot smarter than we as presenters may think. They can read through you if your not authentic. Being yourself will strengthen your character and build further trust in what you’re presenting.

  7. Vijendra says:

    Great Article . Please keep posted article like this.

  8. Silvia says:

    Una actitud positiva y una autoestima alta no solo te
    hace m

  9. Excellent article. I absolutely love this site. Continue the good work!

  10. […] categories of articles, infographics, Quora and videos. There’s something for every presenter! 7 Steps to create and give better presentations – Present better | Visme Blog. The presentation of your product or service is key to any company’s growth and […]

  11. Greetings! Very useful advice within this article! It is the little changes which will make the bigger improvements.
    Many thanks for sharing!

  12. Aayush Jain says:

    Presentations have proved to be the most promising solutions to attract the audience and capture your clientele. Thanks for sharing nice article!

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