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In the past year, we’ve had the opportunity to present Visme as a leading infographic and presentation tool at various conferences, from SXSW to TechDay DC and TechDay New York. As a versatile tool that can be used to create a wide variety of visual content types, it’s often been compared to other online software such as Canva and Piktochart.
Almost without fail, we often get the question, “So, what’s the difference between Visme and Canva?”
Well known as an easy-to-use Photoshop alternative for non-designers, Canva is a great DIY graphic design tool for both individuals and corporate teams.
When it comes to creating infographics and presentations, however, Visme is one of the few visual content creation tools that allows you to add interactivity and animation to all your designs and collaborate with other team members on projects.
To help you decide which is best for your needs, we’ve created a series of short comparison videos to demonstrate the key differences between the two. (To view each in full-screen mode, click on the Expand icon to the bottom right of the video.)
If you’re also interested in viewing the difference between Visme and PowerPoint, check out our visual comparison post here.
One of the main differences between the two is that while Visme is specifically designed to help users create professional infographics, Canva does not offer the ability to create professional infographics as one of its core features (although you can create them with the tool).
For starters, Canva provides its users with only a few dozen infographic templates (32 to be exact), while Visme offers hundreds of different infographic templates across several themes and infographic types.
So you can see the difference for yourself, watch the two comparison videos below:
As seen above, Canva offers a variety of colorful templates that are designed more for text-based infographics than data-driven ones. Visme, on the other hand, offers hundreds of reports and infographics in a variety of formats, both text- and chart-based, as seen below.
Besides this main difference, Visme also allows users to go beyond static content by making any element interactive and animated. While Canva does allow users to create call-to-action buttons within their infographics, it does not allow content creators to generate animated infographics and insert third-party content as is done with Visme (see video below).
While Canva also allows you to create presentations, these must be downloaded as static files in either JPG, PNG or PDF format and then viewed as a slide show, as seen below.
Meanwhile, Visme allows users to add interactivity and animation to presentations. These can then be presented online with just a URL or downloaded as HTML5, which conserves all the animation and interactivity, even if you’re presenting offline.
Another important difference is that Visme allows you to create narrated presentations and record voice overs right within the software (read this post for more information on how you can create slide decks with audio narration.)
While Canva is a useful tool for creating posters, social media memes and photo collages, it stops short of allowing users to create data visualizations. In the video below, for example, you’ll see that its infographic templates come with predesigned charts and graphs that cannot be customized with your own information.
Visme, on the other hand, allows users to quickly create simple data visualizations that can be easily customized with your own data and information.
Need to create a simple radial chart with one statistic? Visme allows you to drag and drop the chart onto the canvas area and insert your data.
Or, do you need to create a visualization of X units of people? Visme allows you to insert the desired number and change their gender and color. Besides this, Visme allows you to create tables and seven different types of animated charts (bar, line, pie, doughnut, column, area and scatter plot).
If you’re a prolific content creator, then having to pay for every individual graphic asset you use can add up over time. This is the case with Canva. Every time you use one of its premium elements, including certain images, backgrounds, icons and text frames, you’re charged $1 for each, even if you purchased it for a previous project.
With Visme, however, you don’t have to pay for each asset every time you use it. Standard graphic assets, including icons, images, backgrounds and text frames, are included in the standard plan, which is free for all users.
Premium graphic assets are also included in the price of the premium package, which starts at $7 per month.
While Canva makes it easy for users to automatically re-size designs into different formats (for example, re-size a poster into a social media post), it is difficult to add extra sections to existing infographic templates, as seen in the video below.
With Visme, however, making an infographic longer or shorter is as easy as pressing on a handle at the bottom of the screen and sliding it downward or upward until your reach your desired length.
Also, you can use Visme’s iframe tool to insert videos and third-party content, such as surveys, quizzes, polls, maps and social media feeds, as seen in the video above.
Both Visme for Teams and Canva for Work allow you to collaborate with team members by creating users, setting permissions and sharing projects and folders.
These features come in handy when you want to create, for example, marketing materials and need the input of various people across several departments.
It can also be used to create templates that can be copied, reused and edited by different team members within an organization.
While Canva for Work allows users to collaborate with other team members, it does not give users access to detailed analytics for each project and user.
With Visme, however, you have access to important insights such as project views, duration of visits, location of viewers and referrals. It also allows you to view information on user activity, such as the number of projects created and when each was created and modified.
If you want to get the most out of all the hard work put into creating an infographic or slide deck, then use Visme to generate leads with your content and then download the information into your favorite CRM or Newsletter System, such as Salesforce, MailChimp or Constant Contact.
While Canva allows you to download your project as a static file or share it with others to edit, it doesn’t allow you to embed it into a website and generate leads with it.
One legitimate concern for content creators is security and the confidentiality of their projects. While Canva allows users to make their projects public or private, it stops short of allowing users to password protect their projects. This way, anyone with access to the link to a private project can still view it.
With Visme, however, you can make your projects public or private and provide additional security by password protecting them.
So, what is the final verdict in our Visme versus Canva comparison? In sum, Canva allows non-designers to create beautiful designs that can be printed as static content. Visme, on the other hand, is ideal for creating interactive and animated infographics and presentations that can be embedded into websites and used for generating leads and garnering important insights.
What is your final verdict on the Visme versus Canva comparison? Which one best fits your visual content creation needs? We would love to hear your comments and impressions. Just drop us a line in the comments section below, and we’ll get back to you.
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