Did you know that a new blog is created every half a second?
With 152 million blogs on the internet, it’s becoming harder and harder for blog owners–especially business bloggers–to get in front of their target audiences. Original research by Trackmaven reveals that while the sum of blog posts published per brand increased by 800 percent in the past 5 years, social shares per post decreased by 89 percent.
These new challenges in content marketing led us to team up with Trackmaven to provide you with a guide to best company blogging practices. And to make the original research data easier for you to digest, we’ve summarized its key findings in the infographic below.
You will find best practices in business blogging such as the optimal length of blog posts, the ideal headline length and best times to publish during the week and throughout the day. We also encourage you to pay attention to fine details that make a big difference, such as best pronouns to use in titles, punctuation usage, multimedia formats, writing style and readability, among others.
Did we miss something? If you have blogging advice of your own you don’t see here, we’d love to hear from you. Share your thoughts with us in the comments section below.
Note: Original report by Trackmaven can be downloaded here.
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