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Lucia Wang

Written by: Lucia Wang

January 31, 2017

How to Build a Better Company Blog in 2017 [Research Report]

How-to-build-a-better-company-blog-in-2017

Did you know that a new blog is created every half a second?

With 152 million blogs on the internet, it’s becoming harder and harder for blog owners–especially business bloggers–to get in front of their target audiences. Original research by Trackmaven reveals that while the sum of blog posts published per brand increased by 800 percent in the past 5 years, social shares per post decreased by 89 percent.

These new challenges in content marketing led us to team up with Trackmaven to provide you with a guide to best company blogging practices. And to make the original research data easier for you to digest, we’ve summarized its key findings in the infographic below.

You will find best practices in business blogging such as the optimal length of blog posts, the ideal headline length and best times to publish during the week and throughout the day. We also encourage you to pay attention to fine details that make a big difference, such as best pronouns to use in titles, punctuation usage, multimedia formats, writing style and readability, among others.

Did we miss something? If you have blogging advice of your own you don’t see here, we’d love to hear from you. Share your thoughts with us in the comments section below.

Note: Original report by Trackmaven can be downloaded here.


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About the Author

Lucia is fascinated by the intersection of communication and behavioral psychology. She studied Arts Journalism at School of the Art Institute of Chicago and History of Art at Yale before taking the plunge to pursue a career in technology marketing. When not working, she can be found advocating for remote working, digital currency and circular economy.

2 responses to “How to Build a Better Company Blog in 2017 [Research Report]”

  1. […] RELATED: How to Build a Better Company Blog in 2017 [Research Report] […]

  2. […] ostatnich pięciu lat średnia ilość postów publikowanych przez marki na blogach firmowych wzrosła o 800 procent. To wciąż jedno z najskuteczniejszych narzędzi content marketingu, znacząco […]

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