X
Think Differently. Think Visually. Receive weekly expert tips on becoming a better visual
communicator, right in your inbox.


Please leave this field empty.

We don't share your personal info with anyone.
Payman Taei

Written by: Payman Taei

September 24, 2017

How to Measure Traffic of Presentations and Infographics in Visme

How to Measure Traffic of Presentations and Infographics in Visme

Visme is an online presentation tool that goes beyond the typical PowerPoint desktop application. Besides providing users with all the graphic assets they need to create stand-out visual presentations and infographics right within the tool, Visme also comes with a built-in Analytics dashboard, which allows content creators to determine the effectiveness of their content and make informed decisions based on reliable data.

In this short tutorial, we’ll show you how to make the most of this new feature to measure your content’s reach and audience engagement.

 

Watch Video: How to Measure Traffic of Presentations and Infographics in Visme

 

1 Access the Analytics Tool.

To use Visme’s built-in Analytics tool, first go to your project dashboard and click on the hamburger menu to the bottom left of the project thumbnail. From the drop-down menu, choose the Analytics option.

How to Measure Traffic of Presentations and Infographics in Visme access the analytics tool

 

2 Access summary of views and activity.

Once inside the Analytics view, you can then click on the Overview tab to view a summary report. Simply click on the drop-down menu and choose the desired time period: either from the predetermined options or you can choose the Custom option to set your own range of dates.

You can then access general statistics, such as the total number of viewers, views and percent of content viewed. And if you want to visualize your data over the time period chosen, you can also view a line graph of total views and viewers.

How to Measure Traffic of Presentations and Infographics in Visme access summary of views and activity

 

3 View average time spent per slide.

To view more detailed data on traffic to your presentation or interactive infographic with many slides, you can also take a look at the Viewed Slides section at the bottom of the page to see the average number of seconds spent on each slide.

This way, you can easily determine which slides were the most engaging and which were glossed over.

How to Measure Traffic of Presentations and Infographics in Visme view average time spent per slide

 

 

4 Access granular data for each viewer.

Finally, you can also view granular data for each visitor to your presentation or infographic. Simply click on the Viewers tab to see the date on which a certain user visited your content, their IP address, their location, the type of device used, the total time spent on the page, the source of the content (for example, if it was viewed as an embedded project or if the URL of the project was visited directly) and the percent of the content viewed.

How to Measure Traffic of Presentations and Infographics in Visme access granular data for each viewer

You can then apply this information to better gauge which content is effectively engaging your target audience and, on the other hand, which content needs to be revised to meet the needs of your users and readers.

 

Your Turn

If you still haven’t used Visme’s revamped Analytics tool, log in to your account here or if you’ve never taken it for a test drive, you can sign up for a free trial here.

90% of all information transmitted to our brains is visual.
People remember...
Become a more effective visual communicator. With Visme, you can create, share or download your visuals with no design training. It's free! Take a tour.



We’re stingy and don’t share emails with anyone.

About the Author

Payman Taei is the Founder of Visme (he doesn’t like using the word ”CEO” it’s way too Formal), a Do It Yourself platform allowing everyone to easily create, manage professional presentations & infographics.

He’s also the Founder of HindSite Interactive an award winning web design and web development company.

Leave a Reply

Your email address will not be published. Required fields are marked *

Create Better Visual Content

Want to access these new features now? Start creating engaging content within minutes with our easy drag-and-drop software. Access 100+ beautiful templates, 100+ free fonts and millions of images and icons right now.