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Payman Taei

Written by: Payman Taei

July 6, 2015

How the World’s Top Brands Are Rocking Visual Content

worlds-top-brands-marketing

Visual Content is effective.  It is entertaining and informative.  It is share-worthy.  It is capable of evoking emotion.  It is attention-grabbing, catchy, unforgettable and encourages brand advocacy better than any other content type.

Words aren’t enough to keep patrons and engaged prospects these days. We have created this post to inspire you with your visual content marketing.

Here are some “Brands Doing It Right” when it comes to implementing Visual content marketing on various visual Social Media platforms.

1 Brands Rocking Facebook

 

Starbucks

Engages their audience with enticing images of their products – all throughout the year

Starbucks

Examples:


Disney

Captures Moments from their films

Disney

Examples:


GO PRO

Shows what their products can actually do

GoPro

Examples:


OREO

Uses creativity to raise awareness of OREO cookies

Oreo

Examples:


Taco Bell

Uses visual content for their campaign promotions.

TacoBell

Examples:


Impact Branding

Does a great way of using visuals to educate their audience.

Impact

 


Betty Crocker

Makes their fans the center of it all.

BC

 

2 Brands that are Rocking Pinterest

 

Chobani

Creates multiple boards with images that relate to the Chobani brand.

Chobani

 


Oreck

Describes their brand in one simple sentence. Pinterest users don’t read, they browse visual content.

Oreck

 


Mashable

Categorizes boards Pinterest style.

Mashable

 


Etsy

Pins a lot, because it’s all visual.
Etsy

Examples:


Drake University

Pins everything that is cute about their mascot.

Drake

 


GE

Makes content interesting while educating

GE

 


ModCloth

“Be different”

ModCloth

 


Minted

Narrows the focus.

Monted

 

3 Brands that are Rocking Instagram

 

Puma

Shows off their Brand in new and appealing ways.

Puma

 


Coach

If you got a pretty product, why not flaunt it!

Coach

 


Boston Celtics

People who love your brand would love to see more of its key players.

Celtics

 


Brisk

Keeps it simple

Blist

 

4 Brands Rocking Tumbler

 

Calvin Klein

Calvin Klein’s Tumblr is clean, sexy and sleek. It provides a behind-the-scenes look at the clothes, the models and the photo shoots

Ck

 


Adidas

Interactive, clean and full of color and personality, it puts the products front and center without seeming like the brand is force-feeding them to customers.

adidas


Coca Cola

When it comes to marketing, Coca-Cola is pretty much the king.  Its Tumblr page is no exception, filled with brand-related GIFs, pictures and video, all of which are incredibly shareable.

Coca

 


Whole Foods

Whole Foods took to Tumblr as a way to generate brand new content, creating an online magazine calledDark Rye, which covers cooking, health and other food-related topics.

WholeFoods

 


Life

LIFE’s Tumblr presence accomplishes exactly what the brand does best: showcase beautiful, iconic images from history.

Life

 

 

5 Brands Rocking Twitter

 

SitePoint

Uses backgrounds to visualize their web related service.

SitePoint

 


IdeaPaint

Uses banner as a space to show your service can improve something.

IdeaPaint

 


Naked Juice

Uses banner area as a space to prompt visitors to do something.

Naked

 


Disney Pixar

Uses banner area to highlight their latest product release.

InsideOut

 

There you have it.  These are just a few examples of the world’s top rated brands and their approach on visual content through Social Media. We hope you’ve been inspired and equipped with better understanding of how your brand can best benefit from visual content.

May these examples serve as inspiration for  you to use captivating visuals in your social media’s marketing strategy, not only on Facebook, Instagram, Pinterest and Twitter, but also across other marketing channels — improve your email, revamp your blog, and be witty with your call-to-actions.

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About the Author

Payman Taei is the Founder of Visme (he doesn’t like using the word ”CEO” it’s way too Formal), a Do It Yourself platform allowing everyone to easily create, manage professional presentations & infographics.

He’s also the Founder of HindSite Interactive an award winning web design and web development company.

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