visual storytelling marketing Use This Visual Storytelling Tactic to Make Your Digital Marketing Campaign Go Viral

One Visual Storytelling Tactic That Will Make Your Digital Campaign Go Viral

If there’s only one rule about visual storytelling in digital marketing that you should memorize, it’s this: Be authentic.
Authenticity builds a connection between a brand and a consumer. Today’s consumers have more access than ever to information, meaning they’ll …

Read More...

Digital Marketing

November 20, 2017

Rebranding Strategy

How Do You Know When It’s Time to Rebrand?

It’s a fact of life that sometimes things have to change. Logos and brands, just like people, also need makeovers. Some logos change after many years, while others change every 10 years or even less.
While some of the most common …

Read More...

Design Inspiration

November 16, 2017

types of advertising appeals

23 Types of Advertising Appeals Most Commonly Used by Brands

At a psychological level, what is it exactly that makes you choose one brand over the competitor? What might seem like a simple choice really has more to do with methods of persuasion used by advertisers to make consumers feel a …

Read More...

Digital Marketing

November 10, 2017

feminine masculine gender neutral design

What Is Gender-Neutral Design? Here’s How and When to Use It

Design stereotypes are everywhere. One of the most noticeable is the one that separates designs into feminine and masculine.
Even though designers tend to follow the feminine / masculine stereotype to reach the right audience, gender-neutral design is becoming …

Read More...

Design Inspiration

November 5, 2017

visual symbols and meanings every communicator visual storyteller needs to know

40 Visual Symbols Every Communicator Needs to Know

What is it about symbols that fascinate people so much? After all, we’ve been obsessing over them since the dawn of time.
Symbolism, or semiotics as it’s known in technical circles, plays such a large part in human communication because …

Read More...

Visual Thinking

October 31, 2017

How to Set Up Your Brand Kit in Visme branding kit for presentations infographics reports

How to Set Up Your Branding Kit in Visme [New Feature]

One of the major challenges that organizations of all sizes face is the lack of consistent branding across all marketing material.
At Visme, we’ve solved this problem with our new brand kit, which allows you to establish your brand colors, …

Read More...

Product Feature Updates

October 24, 2017

color meanings Real-life Examples of How Color Affects Our Perceptions of Reality

Real-life Examples of How Color Affects Our Perceptions of Reality

In the magical world of design, colors play a very important role. When creating a brand guide for your business, it’s essential to pick the right colors early on. Understanding the psychological effects of colors is a great starting point. But your …

Read More...

Design Inspiration

October 19, 2017

presentation design A Non-Designer’s Guide to Creating Visually Captivating Presentations

A Non-Designer’s Guide to Creating Memorable Visual Presentations [Free E-Book]

If you’re like most people, you’ve probably created dozens of presentations in your lifetime, and many of these in just under a few hours.
But ask yourself: Do you really know how to design a memorable presentation that will stick …

Read More...

Presentation Tips

October 12, 2017

How a Design Strategist is Using Visme to Visualize Strategy

How a Design Strategist is Using Visme to Visualize Strategy

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s …

Read More...

Case Studies

October 7, 2017