If there’s only one rule about visual storytelling in digital marketing that you should memorize, it’s this: Be authentic.
Authenticity builds a connection between a brand and a consumer. Today’s consumers have more access than ever to information, meaning they’ll …
November 20, 2017
It’s a fact of life that sometimes things have to change. Logos and brands, just like people, also need makeovers. Some logos change after many years, while others change every 10 years or even less.
While some of the most common …
November 16, 2017
At a psychological level, what is it exactly that makes you choose one brand over the competitor? What might seem like a simple choice really has more to do with methods of persuasion used by advertisers to make consumers feel a …Read More...
November 10, 2017
Design stereotypes are everywhere. One of the most noticeable is the one that separates designs into feminine and masculine.
Even though designers tend to follow the feminine / masculine stereotype to reach the right audience, gender-neutral design is becoming …
November 5, 2017
What is it about symbols that fascinate people so much? After all, we’ve been obsessing over them since the dawn of time.
Symbolism, or semiotics as it’s known in technical circles, plays such a large part in human communication because …
October 31, 2017
One of the major challenges that organizations of all sizes face is the lack of consistent branding across all marketing material.
At Visme, we’ve solved this problem with our new brand kit, which allows you to establish your brand colors, …
Product Feature Updates
October 24, 2017
In the magical world of design, colors play a very important role. When creating a brand guide for your business, it’s essential to pick the right colors early on. Understanding the psychological effects of colors is a great starting point. But your …Read More...
October 19, 2017
If you’re like most people, you’ve probably created dozens of presentations in your lifetime, and many of these in just under a few hours.
But ask yourself: Do you really know how to design a memorable presentation that will stick …
October 12, 2017
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s …Read More...
October 7, 2017