Sports companies rely on sponsorships to run events like tournaments, exhibitions, expos and social impact activations.
But getting sponsors to close deals worth tens of thousands or more isn’t simple. Your sports sales team needs the right tools to attract, …

If you’ve been tasked with an event marketing campaign, or you’re curious about running an event for your brand, there’s a lot you need to know.
Unlike regular marketing campaigns, event marketing needs more planning, outreach to external stakeholders, organization, …

Up to 90% of B2B event planners admit that securing sponsors is one of the biggest challenges they face. For brands that regularly host events—whether in-person or virtual—event sponsorship can be a great help in funding the event and building …

As a business owner, the only thing that you should focus on is generating as much revenue as possible. Whether you’re a B2C or B2B company, sales can help you generate revenue and grow your business.
Only a steady approach …

Decision making is everything.
An ancient Roman statesman, Cicero said, “More is lost through indecision than wrong decisions.”
The same applies to making business decisions. Whether you need to train an employee on how to attend to a difficult customer …

Crafting an effective sales plan creates the stage for your sales team to exceed targets and secure those coveted wins.
But let’s face it, it demands hours of meticulous planning. On top of that, time is a luxury that can …

So you have a groundbreaking research idea you’ve spent months or even years developing, and now you’re ready to take the next step.
How do you get funding for your research, and how should you approach potential funders? The answer …

Creating a company one pager is a smart move for any business, big or small
Why’s that? Investors, funders, executives and your clients get bombarded with ads, proposals, pitches and business plans daily. At best, each might get 15–60 seconds …

According to a study, the majority (45.7%) of marketers find email to be the most effective lead nurturing channel. It’s personalized, targeted, mobile-friendly and versatile. And it helps that email delivers an incredibly high ROI.
But what kind of lead …