Each year, we see new trends surfacing in the world of presentation design. From passing fads to design standards that will endure beyond 2016, these trends will continue to shape the way presentations are created and delivered before boardrooms, classrooms or even TED audiences across the globe.
While some of them may exist only for the sake of aesthetics, others have actually been adopted to suit the needs and preferences of modern-day consumers. For example, the use of flat design, many experts say, is more than just the latest craze; it responds to the fact that realist elements are very hard to incorporate into responsive systems designed for screens of all sizes.
To keep you up to date with the latest design techniques, we’ve compiled a list of presentation design techniques that will help you create a presentation that looks fresh and contemporary–just like the content you will hopefully deliver to your audiences.
Stunning, oversized images will continue to dominate presentation design in 2016, especially in line with the trend of cutting down on text and using images instead to drive home a message.
These large, beautiful background images and video not only serve to captivate your audience’s attention, they also set the tone for your presentation and provide an immersive setting that transports viewers to a completely different scene.
Remember when you used to create a printed version of your slide deck to hand out to your audience? Well, those days are gone. While this was good practice in the sense that it gave listeners some key takeaways that they could review at their own pace to refresh the information relayed, using this as the only method of delivery is a bit outdated.
Nowadays, it is easier to simply provide audience members access to your slides in the form of a scrolling presentation that looks very much like a web page, as seen in the example above.
Instead of sending emails with large attachments, you can simply send a link to your website. If done right, your website should have a responsive design which allows content to be viewed across a wide range of platforms. Whether on a tablet, a laptop, a PC or a mobile device, your slides can be easily viewed from anywhere.
Another advantage is that in comparison with static PDF files, scrolling presentations allow you to add more interactive and immersive elements, such as videos, surveys, quizzes or forms.
Although some users prefer clicking to scrolling, the consensus generally leans toward long scrolling as a popular usability option that is used by content-heavy sites, such as digital newspapers and blogs.
Eco-nomics, The hidden costs of consumption from Josh Beatty
Overused stock photos are just as bad–if not worse–as bullet points and text-heavy slides. In their stead, other forms of visual representation are being used to communicate ideas in a fresh and appealing way.
Take a look at the presentation above, for example. Here, playful graphics in combination with a small amount of text are used to send a powerful message.
How Google Works from Eric Schmidt
Another effective alternative to the ubiquitous stock photo are hand-drawn elements and custom illustrations. If done correctly, these unique design elements can really draw attention to your slide deck like nothing else can.
For example, Eric Schmidt, Google’s ex-CEO, used this approach in the slide deck above. As you can see, it gives the presentation a very playful, personable and creative touch.
Fix Your Really Bad PowerPoint from HighSpark
As we’ve said many times before, storytelling is one of the most powerful tools a communicator can possess. It not only gets your message across more effectively during your presentation, it also makes it much more memorable so that concepts stick for months, even years after your ideas were first relayed.
If this weren’t enough, storytelling can be even more effective when combined with visuals. Take, for example, the presentation above. If you click through the entire slide deck, you’ll find an invisible thread that ties each of the different slides together, in such a way that you feel you’re being told a story. Every image perfectly complements–instead of repeats–each of the carefully chosen phrases and words.
The presentation above, for example, incorporates flat design principles to create a clean and minimalist look.
A perfect example of this is Doug Kessler’s presentation on finding meaning in B2B marketing, seen above. Here, we see that the same background image is used throughout, giving viewers the sense that the presenter is sharing intimate thoughts from his own personal journal.
This is also a perfect example of how a clear storyline is combined with attractive visuals in the form of colorful doodles and big, bold text. This not only attracts the reader as they read or hear the presentation, it also makes it much more memorable since it mimics an informal conversation or a riveting story told by an expert narrator.
Crap. The Content Marketing Deluge. from Velocity Partners
Another way to showcase your creative side is to play with typography to get your message across. In the simple presentation above, for example, the author only uses typography, spacing and symbols to send a very clear message that makes a lasting impression.
Not only does typography send a message all on its own; colors do as well.
Take the above presentation. If you look at slides 16 to 31, you’ll find that the use of bright, bold accent colors contrasts perfectly with the darker, subdued background color–which works in unison with the animation effects to create a perfectly weaved storyline that drives a crystal clear message home.
The above slide deck, for example, was designed to be published online rather than to be delivered as a live presentation.
One way to stand out with your slide deck is to try something other than PowerPoint. There are free online tools such as Visme that give users more creative freedom by allowing them to change the look of anything and choose from a vast selection of icons, images, color combinations and fonts.
You can try it for free here, and if you know of any other presentation trends you don’t see here, we would love to hear from you. Drop us a line in the comments section below, and we’ll get back to you.
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