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Nayomi Chibana

Written by: Nayomi Chibana

March 24, 2016

Visme at SXSW 2016: Highlights and Takeaways

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After 30 years of transitioning from a small, local festival for outsiders to an international mega-event for musicians, techies, entrepreneurs and filmmakers, SXSW has become a huge cultural, trendsetting force.

Known for spawning the likes of Twitter and Foursquare, SXSW has finally reached the apex of mainstream appeal, welcoming even sitting Presidents and First Ladies as keynote speakers (The Obamas were, hands down, this year’s biggest stars).

But more than nifty gizmos, gadgets, VR headsets and food trucks, SXSW is a place where you can learn about customers’ real needs and watch them interact with your product first-hand. If you’ve done things right, you’ll also be inspired by the way potential clients’ eyes light up when they realize you’re offering a one-stop solution for all of their needs.

As a second-time exhibitor at the massively popular SXSW Trade Show, we had the opportunity to present Visme as an easy-to-use, drag-and-drop tool for creating interactive and animated presentations, infographics and other engaging visual content.

The results exceeded our expectations. Four days and 65,000 visitors later, we can confidently say that SXSW 2016 was a defining experience for both the future of Visme and its growing number of users.

Here’s a quick recap of Visme’s memorable SXSW experience, complete with a video collage of images and footage from the event.

Day 1

We kicked off a week of fast-paced networking and speed demos with the 2016 TechBreakfast Showcase. Although not affiliated with SXSW, the four-hour event attracted more than 3,900 people and several hundred SXSW badge holders.

As one of 15 brands with a kiosk, Visme and its team gave dozens of lightning pitches and created this colorful, interactive infographic to promote the TechBreakfast.

But our smart visual marketing didn’t stop there. We also created this eye-catching, post-show infographic with Visme to give viewers a quick recap of the event (view full-screen version here).

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Meanwhile, the rest of the team got our booth ready for the SXSW trade show at the Austin Convention Center. Armed with tons of promotional material, thousands of discount cards and cool giveaways, we were ready for a huge turnout.

We weren’t disappointed. Hundreds of visitors stopped to watch Visme in action, ask questions and request a live demo for their teams.

In the afternoon, Visme’s founder and CEO, Payman Taei, took the Trade Show Pitch Stage to give a 10-minute talk on creating infographics and presentations with Visme.

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He impressed data visualization beginners and aficionados alike with Visme’s capabilities, and we immediately saw dozens of interested attendees–many of them from large Fortune 500 companies–visit our booth after the event (view full-screen version of pitch created with Visme here).

A trip to Austin wouldn’t be complete without visiting a barbecue joint, so we decided to enjoy a plate-full of signature beef ribs at Iron Works, a restaurant with a rustic Texan feel, and called it a day.

Day 2

The next day, we enjoyed answering hundreds of questions from attendees on Visme’s capabilities, from its advantages over traditional presentation software to its pricing model and powerful collaboration and analytics tools.

We were continually motivated by the fact that a vast majority of visitors were genuinely interested in the tool’s core value proposition (visual content creation made easy) and were ready to sign up other coworkers and team members for a live demo.

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Here are just some of the things we heard while showcasing Visme, which was seen as a creativity and productivity tool all in one:

  • “Is there anything your tool can’t do?”
  • “Oh, it’s like Google Slides on steroids!”
  • “All that for just $7 a month?”
  • “It’s really easy to use.”
  • “This is exactly what we need.”

Of course, as with all things, we couldn’t please everyone, so we also heard some of these questions:

  • “Can you export to PowerPoint?” (The answer is no. Since Visme is HTML5-based, you can easily view any presentation with any browser or download it for offline use, which conserves all animations; no need to install PowerPoint or any other software.)
  • “Can you allow users outside of your team plan to edit content?” (No, you can’t. Most corporate teams prefer it this way.)
  • “Can you use data visualization APIs?” (No, you can’t. We periodically roll out new features based on user requests, so for now, most Visme users are looking to create simple data visualizations in the form of charts and graphs. But if a good number of users start to request these features, you can be sure that we’ll start developing them right away.)

Day 3

The third action-packed day of the conference was as lively and informative as the first two, only with a lot more inquiries from individuals looking for a collaborative content creation tool to use with their coworkers and colleagues.

Many were pleasantly surprised by the way Visme allows them to do so many things at once:

  • Create professional-looking visual content in minutes using tons of templates and high-quality graphic assets
  • Manage their projects in folders
  • Share projects with team members
  • Set permissions
  • Access granular analytics on user activity and project views
  • Generate leads with infographics and presentations
  • Password protect projects

We also partnered with infographic and data visualization expert Randy Krum to give a workshop at our booth on creating data visualizations with Visme, which was livestreamed via Periscope. It was a fun, informative session with lots of on-site engagement and feedback from Twitter followers.

We fittingly ended the day with a relaxing bicycle tour of the city’s world-renowned 6th street district, which has a distinct French Quarter feel to it. At every stop light, you could hear jazz music and see large crowds of people enjoying every bit of Austin’s vibrant night life.

Day 4

Most SXSW 2016 attendees had by this point transitioned to the music portion of the festival, so we were left with only a fraction of the visitors we received during the first few days of the show. But, nonetheless, it was another exciting day, full of new inquiries and visitors interested in trying out Visme, including online marketers, content creators, entrepreneurs and students.

We ended the show with a bang and decided to give away most of the coveted phone chargers and portable LED lights we had been saving for the last visitors. Many went home happy with their gift and 30% off discount card.

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Hopefully you were able to visit us at the trade show but if not, you can also take some of SXSW home with you too. Just for sharing our SXSW experience, we’ll give you a 30% off discount code to use when you purchase a Premium Visme plan. Drop us a line below, and we’ll get back to you right away.

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We’re stingy and don’t share emails with anyone.

About the Author

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. She has an M.A. in Journalism and Media from the University of Hamburg in Germany and was an editor of a leading Latin American political investigative magazine for several years. She has a passion for researching trends in interactive longform media.

One response to “Visme at SXSW 2016: Highlights and Takeaways”

  1. […] to present Visme as a leading infographic and presentation tool at various conferences, from SXSW to TechDay DC and TechDay New York. As a versatile tool that can be used to create a wide variety […]

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