[Case Study] How a Journalist is Using Visme to Create Event Summaries

Gayané Adourian is an entrepreneur based in Paris with several years of experience in the field of science journalism. As a reporter with privileged access to the biggest events in her city, she became interested in live-event reporting and decided to found an agency focused on delivering real-time content for conferences, seminars, festivals and hackathons.

Her first challenge as CEO of this startup was to find a tool that would enable her to create mobile-friendly interactive stories and summary events with all kinds of media, from simple text and images to videos and audio.

After doing some research, she came across Visme and realized it was a perfect fit for the kind of content she was looking to create. We had a chance to interview Gayané and find out a bit more about her experience with Visme. Here is what she had to say in her own words:

Tell us a bit about your organization:

I started as a science journalist and later founded Ondine, a French agency specialized in live-event reporting. We create all types of content, such as live sketches, live tweets and live audio interviews, and manage online communities for events. We also design beautiful digital reports to make this live content accessible to all participants. Recently, we released Sumrise, an online tool that allows anyone to easily create live summaries of events.

What is your role at Ondine?

I've been the CEO of Ondine for almost three years now.

What distinguishes your agency from others?

What we are trying to do is innovate content; not only the way we create it, but also the way we disseminate it. As a journalist, I really care about content. Every event, whether in-person or online, is a unique moment to gather people and knowledge together in one place and at one time. We believe that the knowledge shared and created there has to be accessible to everyone.

At Ondine, we recruit many reporters with awesome skills--like the ability to illustrate, design, conduct interviews and engage readers on social media--and we create a specific team for each event. We also try to innovate the way we gather the content both during and after the event by using our tool Sumrise.

What events have you covered so far?

The last event we were part of was Place to B, a huge event for media and civil society leaders during the COP21 convention in Paris. It served as a general headquarters for these participants and as a sort of "soundbox" in the heart of Paris from where news was constantly disseminated. Ondine was in charge of the digital and social media content for this event.

How did Visme help you cover this event?

During the 15 days of programmed events, our newsroom, which employs almost 30 people, created a vast amount of content. Over 15,000 people attended Place to B from more than 50 countries. There were 100 events during these two weeks, which took place in Paris and other cities. More than 300 prominent speakers came to speak about climate change, the media and how to improve the coverage of these types of stories.

We wanted to offer friendly morning content with some information on the previous day's events and were looking for a tool that would allow us to do that. Visme seemed to be a perfect match for our needs and after a trial run, we decided to use it to create our event summaries, which were published every morning in French and in English during the 15 days.

With Visme, we were able to seamlessly embed these event summaries into our website and send them to all the participants via our newsletter each morning.

How did you hear about Visme?

I am always on the lookout for new tools that allow me to create stories in innovative ways. Since I already had in mind that I wanted to create event summaries incorporating all types of content--including audio, video, text, statistics and images--I concluded that I needed an interactive infographic tool. Considering that Visme is so easy to use that anyone on the team can create an event summary with it, we realized it was a perfect match for our needs.

Can you show us what you created with Visme?

Yes, our event summaries can be found here, which were seamlessly embedded into our site using Visme's "Publish Embed" feature.

What Visme features do you like the most?

Also, I really enjoy the possibility of creating interactive content and incorporating text, video and images in a single document.

Would you recommend Visme to others?

Yes. It’s a really good tool for creating some cool and eye-catching infographics. As you can see from the examples above, I've used Visme to cover several events.