[Case Study] How a Social Media Manager is Using Visme to Create Presentations

Samantha Kerstetter is a recognized marketing expert and influencer at Organik SEO. Her expertise in PR and social media management has given her the opportunity to speak at large industry conferences on the hottest industry trends and topics ranging from digital PR metrics to visual storytelling.

As an experienced presenter, Samantha was in need of an online presentation tool that would allow her to easily and quickly create slide decks that would reflect the image and expertise of her brand.

After doing some research, she came across Visme and was pleased with the way it enabled her to easily design sleek presentations within minutes.

We had a chance to conduct a brief interview with Samantha and find out more about her experience with Visme. Here is what she had to say, in her own words:

Tell us a bit about Organik SEO.

Organik SEO is a digital marketing agency in Solana Beach, CA. Our dedicated team of SEO, local SEO, social media, web development, and content writing experts are committed to helping clients grow their online exposure, increase brand awareness and drive sales. We take a holistic approach to all of our campaigns because you can’t expect to succeed online if only one aspect of digital marketing is the focus. Our specific expertise is working with purpose-driven, innovative businesses.

What role do you have at Organik SEO?

I’ve been with Organik SEO for two years. I lead the social media department and am currently transitioning to Marketing Director. In my new role I will help grow our business through marketing, lead generation and sales.

What distinguishes your expertise from others in your field?

I’ve always taken the Organik SEO approach to any digital marketing campaign I’ve worked on--even before working at Organik. This approach focuses on looking at campaigns in a holistic manner, rather than siloing them by their individual components (SEO, social, etc). This means that when either myself or my team members touch a campaign, we’ve looked at it from all angles to ensure that it will be an effective campaign.

How did you hear about Visme?

I did some research online to find the best software for my needs.

What did you create with Visme?

I’ve created a presentation about SEO and Content Marketing for our CEO, Julien Brandt, and myself to present to digital marketing pros. I also created a presentation for a webinar for Ragan Communications that I recently presented.

What features do you like most about Visme?

Visme allows users to easily add graphics and text to documents and provides elegant templates for a number of needs.

Would you recommend Visme to others?

Yes, it’s easy to use and the templates make it a comfortable environment--even for users who don’t typically build presentations.

What features do you think could be improved?

Allow people to easily make a slide-progression version of Visme. Most people will try to move it to PowerPoint or a similar technology, so perhaps it would be useful to allow this functionality.