Visme vs. Piktochart: Which Infographic Tool is Right for You?

Last Updated: 7/7/2020

The main difference between Visme and Piktochart is that Visme is an all-around visual content creation tool while Piktochart has a heavy emphasis on infographics and data visualizations.

If you’re looking to create an infographic, Piktochart is great for creating simple designs, but Visme’s design assets, content types and template library offers full interactivity and customization to any type of visual content you might want to create.

To save you the trouble of researching each tool’s features, we’ve put together this quick comparison post (plus an infographic made in Visme) to help you choose which infographic tool is right for you.

Visme vs. Piktochart [Infographic]

Learn more about the similarities and differences between these two infographic tools throughout this article, but we’ve put together an infographic to give you a quick overview as well.

1 Template Designs

While Piktochart and Visme both offer nearly one thousand different infographic templates, the designs available in each selection vary noticeably from each other.

Piktochart offers a library of simple infographic templates that are very basic in design with similar looks and feels.

Visme, on the other hand, offers a wide variety of information-rich templates that are appropriate for professional and non-professional settings alike.

2 Infographic Tool

Visme and Piktochart are both great infographic tools, but the two platforms also have pretty fundamental differences in the way users create content.

 In Piktochart, the first step to creating your infographic is choosing a template and customizing it to your individual needs by dragging and dropping individual components.

There are text blocks, graphics, and a few pre-designed content blocks for lists, timelines or comparisons.

In Visme, in addition to customizing pre-designed templates to fit your needs, you can also tap into a convenient library of content blocks that can be dragged and dropped onto your canvas area. 

This way, you can easily choose which content blocks you'd like to mix and match to generate an infographic that fully meets your content needs – and all in less than 5 minutes.

In addition to this, you can also generate your own custom content blocks. Simply select the section of your infographic you'd like to use in future projects and save it to your content block library.

3 Presentation Tool

While Piktochart offers basic presentation capabilities, Visme has more to offer when it comes to templates and presenting options. 

With 75 templates to choose from and no way to see all of your slides at once while you’re working on them, Piktochart’s design interface isn’t very presentation-friendly.

Piktochart’s download options also only include PNG, PDF or PowerPoint.

In contrast with Piktochart, Visme offers everything you'd look for in legacy presentation software (and more), such as timed slide transitions, animation effects, presentation notes, roll-overs, linking between slides and a slide library.

You can also download your presentations in HTML5 format, which allows you to present your slide show offline and still conserve all animation effects and interactivity, as seen below.

4 Data Visualization

Both platforms offer tools to translate data into visuals, but there are a few differences in terms of variety and ease of use. 

Piktochart offers 16 charts and graphs which can be populated by either copying and pasting your data or connecting to a Google spreadsheet with live data that will display automatically in your chart.

In Visme, you also have the option of pasting your information or syncing your graphs and charts to live data in a Google spreadsheet.

More importantly, you can also choose from 16 chart types and 34 data widgets, which allow you to quickly create visual statistics without the hassle of importing data.

Simply drag and drop your selected chart or data widget directly onto your canvas area and add your own values with a few clicks.

5 Design Elements

A good selection of design elements is a must for any infographic tool, whether it’s icons, photos, shapes, illustrations or whatever, to ensure that a good balance between text and visuals is struck.

Piktochart offers limited shapes and lines, a variety of icons with limited customizability, static illustrations, photos and photo frames.

Visme offers a huge selection of shapes and lines, over 10,000 vector icons that can have each color changed and a ton of animated graphics.

Find fun, animated icons. Grab a character you like and customize them to look like you. Find stunning, animated illustrations. Or use a gesture, like a wave or a point, to grab attention and showcase information on your design.

6 Analytics Tools

Once you've created a professional-looking infographic that meets your design needs, it would also be useful to measure its effectiveness in terms of audience engagement. 

While you can access the number of views for each project in Piktochart, it does not offer detailed audience analytics.

Visme, on the other hand, offers a comprehensive set of analytics tools that give you access to important insights. 

Find project views, duration of visits (for each slide in the case of presentations), the location of viewers and referrals, and what percentage of the project was fully viewed.

7 Lead Generation

One of the most important goals of any business or organization is to generate leads through useful and relevant content.

While Piktochart does not allow you to collect your audience's information, Visme offers a powerful lead generator that allows you to gather viewers' information, such as names, companies and emails.

You can then import that information into your favorite CRM or newsletter system, such as Salesforce, MailChimp or Flodesk.

8 Animation & Interactivity

In many cases, interactivity and animation effects are useful for keeping your audience engaged, especially in situations where you want to gradually display information in accordance with the pace of your presentation.

Unfortunately, Piktochart only offers static templates and there are few options for creating interactive content, save for the ability to add links to individual components or embedding video content.

Visme, on the other hand, offers fully interactive capabilities: you can animate any object, make any component actionable, show hidden layers or pop-ups, and embed third-party content such as surveys, maps or quizzes.

Your Turn

So what is your final verdict on the Visme vs. Piktochart comparison? Which infographic tool best fits your design and collaboration needs? If it’s Visme, you can head right on over here to sign up for your free account.